The goal of this initiative was to create a new business segment, Ford Smart Mobility, responsible for building digitally enabled cars with enhanced mobility. In the wake of that disaster, Ford launched its first go at digital transformation in 2014. However, since its peak in the 1960’s, Ford has experienced its ups and downs over the decades.įord - like the other “big three” car manufacturers GM and Chrysler - barely survived the 2008 recession. READ NEXT: Tesla: Automaker or Data Company?įounded in 1903, over the course of the next 60 years, Ford evolved into an iconic American brand imbued with optimism and ingenuity. One of the legacy manufacturers leading the way is Ford Motor Company (FMC). In order to accommodate evolving consumer tastes and pave the ways towards the future of mobility (more on that later), car manufacturers are increasingly evolving into data companies. Furthermore, as 2 financial crises in a 13-year period have made consumers skittish about committing to long-term investments with high upfront costs, buyers are also looking for more flexible financing options. Younger buyers want cleaner, more fuel efficient cars with high-tech safety cars and prefer to purchase from sellers that offer digital retail experiences.
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